Hoodia Gordonii Cactus
Deep inside the African Kalahari desert, grows an ugly
cactus called the Hoodia. It thrives in extremely high
temperatures, and takes years to mature.
The San Bushmen of the Kalahari, one of the world's oldest
and most primitive tribes, had been eating the Hoodia for
thousands of years, to stave off hunger during long hunting
When South African scientists were routinely testing it, they
discovered the plant contained a previously unknown molecule,
which has since been christened P 57.
According to the British Heart Foundation 17% of men and 21%
of women are obese, while 46% of men and 32% of women are
So the drug's marketing potential speaks for itself.
Phytopharm's Dr Richard Dixey explained how P.57 actually
"There is a part of your brain, the hypothalamus. Within that
mid-brain there are nerve cells that sense glucose sugar.
"When you eat, blood sugar goes up because of the food, these
cells start firing and now you are full.
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